Search Engine Optimization, or SEO, is defined by Search Engine Land (searchengineland.com) as “the process of getting traffic from the free, organic, editorial, or natural search results on search engines.” In simpler terms, SEO is how you can get people to find your website.
If you’re hoping to boost your business in the New Year, consider these simple SEO tips:
Start a blog. Consider your customers and produce a blog with engaging content that bring them to your website again and again.
Put the reader first. Don't stuff every keyword you can into a blog post or product description. Focus on producing relevant and interesting pages. Make sure your website is written for your readers, not the search engines.
Set up social media pages. Social media is a great way for small businesses to build an online presence. Create profiles with accurate contact and web address details on major social sites like Facebook, Twitter and LinkedIn.
Check out the competition. If you’re not sure how to get to the top of Google, look and see what your competitors are doing.
Go mobile. Google places great importance on mobile optimization and labels mobile search results to indicate which sites are mobile-friendly. Make sure your website provides the best mobile experience possible for users.
Think about the user experience. When ranking sites, Google is increasingly focusing on elements that impact the user experience. Make sure people who visit your website can find what they need quickly and easily.